In a nutshell, Capgemini’s Client Assist helps retailers connect with their clients. We were tasked with bringing this improved connection to life. In the early stages of the project we toyed with the idea of an animation. But this app promo video was all about the people, so we set about creating a story that followed one customer’s shopping experience.
Adding value to the clients ideas
We workshopped with the Client Assist team to understand the value the app brings. That meant not just the features and functions of the app, but how those things made people lives better. We took this learning away can came up with a script that illustrated most of these features.
Katy gets offered a new job, so she’s on a mission to get new work clothes. While she gets ready to hit the shops, Rachel the shop assistant uses Client Assist to prepare some options, giving Katy the best possible shopping experience, before she’s even arrived!
See the other films we’ve madeHow we made the app promo video
This script meant we needed to create the home, café, stock room, changing room, the shop and the office. We searched London for a suitable studio and found Big Sky Studios; one of their studios was perfect. One wall was exposed brick, which we used as Katy’s home. There was a make up area with an island of cupboards. With a few carefully positioned props and posters, we turned into the coffee shop. Then in the remaining corner, whitewalls made for a perfect shop backdrop.
We wanted to stock the shop convincingly. Our production designer headed up to Commercial Street and haggled with some wholesalers. She scored a selection of dresses, with different sizes of each so the hanging rails looked full and enticing. We hired shop fittings from a prop house, plus a few cheap hangers from Argos (one of which is now our coat rack in the studio!)
All in all this was a fun, creative shoot.
