Tuesday, July 18, 2006

 

Press Day at the Motorshow

The NC Team have just come back from the Motorshow, where we produced a video presentation for press day.

It was such a hectic event, with each manufacturer putting on a show and unveiling new models left right and centre. We saw a range of displays on the day from the cool (Ford's new focus carved from ice) to the twee (Ford's rapping children and bongo drums) to the bizarre (Diahatus's acrobats dressed as a pair of eyes.)

We created presenter support for the speech given by Ken Keir, Head of Honda UK, gave a presentation in Honda's typical understated style. Completed in a modest tone, Honda trumped all the other car brands by by letting the associates who built the car unveil their latest in the Civic range, the Type-S.




Saturday, July 15, 2006

 

The Internet is for Porn

Avenue Q in London

We saw this over the weekend, very funny, very real life and very worth seeing.

And it has the best puppet sex scene since Team America!

 

Recycled shoes

WORN AGAIN

We saw this new brand of environmentally sound shoes in a shop in Neal Street. They make their shoes from recycled material, like excess leather from car seats, old coffee bag etcs. Check their website, it's fun, informative and nicely designed.

It's a shame the shoes aren't a little more work-wear (well, not until they get excess material from Honda!)

Tuesday, July 11, 2006

 

HD Camera Wars

- Prices Could Rocket With New Duty Rises

With some HD cameras apparently selling cheaper here than in Japan, camera manufacturer Thompson GV is demanding an import duty to keep prices level, potentially upping a £4,000 Sony Z1 camera to £12,000.

When the same thing happened with digibeta cameras(the broadcast standard) ten years ago, the price of rocketed. The issue with HD DV cameras is that although they're capaple of producing broadcast quality material, they're also used for lower-end video production, such as weddings and home movies. This tax would take these versatile cameras and make them exclusively for broadcast use.

If the tax does come into place (some are saying as early as February 2007) then Z1s are going to appear on a lot of Christmas lists.

 

Hypnotic Advertising

Just stumbled across this a wonderfully hypnotic animation. There's something satisfying about the simplicity of the black and white text that challenges you to keep following as it races on... It gets a little odd towards the end, but the message about the hypnotic affects of repeated messaging is interesting:





We had a discussion in the office, and the one advertising campaign we kept coming back to was L'Oreal. Whether it's make up or face cream or shampoo, their hypnotic "Because you're worth it..." tag line is one of the most effective brainswashes in advertising. That phrase is now in our subconscious and pops up whenever we're confronted with value decisions, whether it's buying hair conditioner or a new car. Quite worrying when advertising can be that hypnotic... and of course, L'Oreal have been smart enough to own the domain www.becauseyoureworthit.com ... though not smart enough to cover the common mis-spelling www.becauseyourworthit.com!

Sunday, July 09, 2006

 

Wired News: Why Do Laptops Schlep Such Data?

Wired News: Why Do Laptops Schlep Such Data?

Another Wired article... in the days where Laptops are almost disposable, with two years' working life expectancy, why accumulate so much data? And why trust something so easily stolen with such data??

Saturday, July 08, 2006

 
Pierre Huyghe has an exhibition at the Tate Modern.

One of the rooms has two vast door suspended from the ceiling on a rail. They move around the room, twisting as they do. We took a quick mobile phone clip of them in action... however, any chance to show the doors in action was quickly halted by a security guard...



Now, at NC we're very particular about copyright, and normally this wouldn't bother us. However, the brochure clearly says both that Huyghe is concerned with "the status of copyright and intellectual property" and "he is interested in how ideas and stories originate and how they can be reused and circulated in the public domain." Yet when someone actually wants to capture and circulate his work in the public domain, they're told to cease and desist.

I wonder if Pierre was in the room, I wonder what he would say? By taking a video clip of his work, is this amplifying what he is trying to achieve, bringing it to a wider audience? Is youtube the ultimate space to display his art within the public domain? I'll e-mail him a link to this and see what he has to say...

Monday, July 03, 2006

 

My Favourite Car

We recently posted an ad for a researcher to join us here at NC. As part of the selection process, we asked aplicants to write 100 words on their favourite car. The response has been great! Here's a selection:

Sean likes the Ford KA

"Like most red-blooded men I am a fan of fast, stylish sports cars. However, when asked to choose my favourite car I would opt for the complete opposite, as my favourite car is the Ford KA.

I personally believe that the KA is a design classic. Some would argue that it is an ugly sight on the road, however I believe that the style and shape of the KA is immortal and, like an original Mini Cooper, will still look good on the road in 25 years time.

Furthermore, I am also a fan of the economical benefits that the KA has to offer, with its basic 1.3 litre engine, and its low emissions.

Finally, as someone who lives in densely populated London, the KA's size and agility makes it all the more desirable for nipping in and around London."


Gemma favours a Dodge Viper

"My favourite car is a Dodge Viper Roadster. I have loved this car ever since i saw my little brother playing 'cars' when he was young and had a model of a yellow Viper. I fell in love with it and wanted to kept the little model myself.

If I had the money I would treat myself and it would be my leisure car in which i would cruise around the country side on a warm sunny day. The colour would be either yellow or classic red."


Nazleen is very proud of her Nissan Micra

"Picture a vision in alabaster... diminutive but powerful. With welcoming 5 doors which beckon multiple passengers, this little hostess is my most favoured car. It's my first car so naturally my maternal instincts are primed. She's a white Nissan Micra, with a modest 1 litre engine, central locking and ventilative sun-roof. I emphasis 'her' colour because it's both her charm and downfall. The colour of snowflakes and clean laundry, my car sparks connotations of washing powder, and so she's named 'Percy' (derived from Persil Automatic), somewhat confusing as she is neither, for the purposes of allusion a 'he' nor an automatic car. She a stiff manual, a personal trainer if you will, who helps my muscles. This is indeed useful (and here I refer to her downfall) as I am continually on hand to wash the bird poo from her bonnet."


A Ferrari is the only contender for Dan:

"The F355 is not just perhaps the greatest 'baby' Ferrari ever made, but is the culmination of over 30 years of aesthetic lineage. With the 365 GT4 BB, a car that Enzo himself vowed never to make, the Ferrari 'wedge' shape was born; A striking mix of Daytona curves and 70's angles, Pininfarina's design was synonymous with the Italian marque, with the 512BB, 308, 328, 348 and magnificent 388 GTO all retaining the iconic shape. The F355 refined that look far beyond the minor cosmetic changes of earlier wedge models, becoming the first icon of the company's mid nineties renaissance."


Louise wants a Beetle:

"It has to be the new Beatle; this car is just a great car, it is sexy if you get it in the soft top option. The only colour that this car can come in, in my opinion, is canary yellow! This is because whenever I see one of these cars it brightens up my day. I would love to own one to send smiles on all the pedestrians faces, and let me be the envy of the east end! But alas I am left with my old beaten up Rover Mini Metro, not such a great substitute, especially when the red paint is peeling off in huge rusty chunks."


Richard wrangles a Saab

"My Favourite car is the Saab 900i convertible. I believe they have classic looks that modern cars just can't compete with. While they don't have all the drivers aids that new cars have, such as air conditioning, anti lock brakes and the useless cruise control (Do you know anyone who has actually ever used cruise control?) they have something that is far more useful: They make you feel like you're driving a car, not a video game. Take it from a Saab 900 owner - you're never going to fall asleep at the wheel of one. Beautiful and a pig to drive. the perfect car."


Catherine is another fan of the Micra:

"My favourite car is the one I currently own, a red Nissan Micra. It is small and therefore ideal for slotting into traffic and tight parking spaces. I am usually at the mercy of London's tube network so I enjoy being more in control of my journey when I get the chance to drive it. The main reason it is special, however, is that it is my first, bought entirely by myself when I graduated from University. Seeing it on the drive reminds me of how far I've come - and how far I've still got to go. It's just a Micra after all!


Mick's aspirations are Colossus:

"My favourite car is called the Light-touch Colossus 701. It's produced by Mammoth Motors and for practical reason is the only one of it's kind.

The key features of this vehicle is that it is bigger than the Titanic, stronger than steel and lighter than a feather…literally. It measures 400 meters from side to side and 1 whole mile from front to back. It is made out of a Hydroalimoxitate alloy meaning is weighs a total of 0.4 grams. This allows me to drive on the rooftops of houses without damaging them or disturbing the traffic below. More importantly, it also allows me to get to work (in rush hour) in about 47 seconds.

However, parking is a real nightmare."


Pete longs for a Lotus

"Despite winning the Formula One World Championship seven times and being the first team to achieve fifty Grand Prix victories, Lotus had hit a slump by the 1980s. Their '89 Elan failed to match the sales of it's predecessor and by 1994 even the F1 team had wound up. It was just as well therefore that in 1995 they came out with a masterpiece of both engineering and design.

With its smooth curves, bulging headlights and gaping air intakes the Lotus Elise looked fantastic. Weighing an unprecedented 675kg it could also do 0-60mph in under six seconds and had astonishing handling.

Marked out as a true driver's car, this combination of beauty and performance outsold all expectations and single-handedly put Lotus back on track."


Despite claiming he's not a Hippie, Oliver takes a floral approach:

"My favourite car is the Orchid. More like a new species than a new model of car, the Orchid's arresting beauty, comprising bold, yet gentle, natural aesthetics will redress the balance between oestrogen and testosterone in car design and usher in a new era of motoring responsibility. Its unique engineering (or should I say cultivation) will signal a paradigm shift in social cooperation. Rather than declining into rusty scrap, the Orchid's totally organic structure matures over time in a symbiotic relationship of mutual cooperation with its owner, running on the kinetic and olfactory energy generated.

Each Orchid will be unique to its owner and will emanate a sublime smell inside and out that communicates with other Orchid cars to counter aggressive driving, replacing it with a collaborative ethos.

With accidents and vulgar oil wars a thing of the past, humankind will be free to explore their floral consciousness!"

 

MySpace in more trouble

BBC NEWS | Technology | US schoolgirls 'mug MySpace man'

After a recent incident where action againtst was taken against myspace after an underage teen was assaluted by someone she met though myspace, now two teen girls have turned the tables and arranged to meet a man and held him at gunpoint.

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