Wired 14.07: People Power


NC loves Wired magazine, and when you read articles like this one on the Six Trends Driving the Global Economy you can see why! Essential reading...

We've just helped out a local sound studio with a video problem they had. A client brought them a DVD that they were synching some music to, but they couldn't encode it through Pro Topls. Luckily, our Avid system could, which saved them having to go back to the client to ask for another version of the material, plus all the time savings. A simple but satisfying job!

Honda's own channel has gone live on Home Choice.

NC were part of the team that created the service, and we also produced some of the content that can be seen there.

Read more about the project at Brand Republic.

Another week's gone by in a flash, and we managed to get another project out the door. We created a fun thing for Honda, a DVD compilation of their famous Cog and Choir ads, and some great spoofs of them.

The biggest challenge was getting DVD quality clips of the spoofs. It can be tough when you're tracking down a clip to find out who actually made it, especially when you're just sent a youtube of it and there are no credits. With a little detective work on google and a little phone bashing, we eventually found out who created the spoof and got broadcast quality clips from them. So the disc looks good and the spoofs played even better on the DVD than they do online.